Welcome to 2014, the new age of technology. Having a website is an effective way to communicate to the world. It is the new way the general public search for information and try to find a service and product. Every business needs a website. Its a way for people to find you and contact you, see what product or services you sell. Its your connection to the public, its open 24/7 and can be seen all around the world. A business website opens up many opportunities to a company. It firstly shows you are serious business that is open to the new way to sell a product/service to the public. It also helps consumers gain an insight into your business. Your website should best represent the company’s vision and goals. This is the first impression a consumer gets when viewing your website. It also provides information. Information about your company, your brand, your product or service. Not only does your website provide information, it gets you listed on search engines like google and yahoo so you can be found by anyone looking for your product or service. You could also sell products from your website. E-commerce has grown substantially during the past 8 years and may companies are choosing this route to take their business. Not only can you buy services online, you can buy clothes and even groceries, all at the luxury of a click. Online sales have become a huge market. It has provided people with the opportunity to grow business from their home to locations. Get a website, there are so much advantages to creating an online presence.

SEO Archives - Designe Elite

Q: (Black Hat SEO) Bad practice of SEO

Black Hat Seo is a terminology used to describe techniques used to focus on search engines and not humans. In essence trying to get ranked high on google and ignoring your customers could get you penalised. Google has quite strict rules when it comes to getting ranked and will ensure that you do it the correct way. Be aware if google senses you using black hat seo it could ban your website from search engines. Google rolled out Penguin 2.0 in May this year, the aim was to target websites that use manipulative tactics to rank higher in search engines. So if you have been using Black Hat methods watch out, the google bots will find you. The following Black hat techniques should be avoided. Keyword Stuffing Keywords are a list of words used to inform search engines of the main focus of the page. - do not repeat keywords eg. Wedding dress, wedding car, wedding wedding wedding Buy backlinks Buying links can be an easy and quick way to get ranked on google, but with the introduction of Google Penguin, the algorithm has caught onto this and will penalize sites with questionable links. Link farming is used to increase the number or websites linked to yours so that you can get indexed higher. The more sites that link to yours the higher your ranking in search engines. This is considered a form of spam and google will not partake in this and will banish your website. Duplicate content Try to avoid duplicating existing content from other web pages, search engines will penalise websites that contain duplicate content. Doorway Pages – In order to get indexed higher fake pages without any real content are created for search engines.