Graphic Design Archives - Designe Elite

Q: Design Elite featured on SA OnlineCreatives

I was very excited to get a tweet from SA Online creatives to ask me if I wanted to be featured on their blog. What a great opportunity for my brand and to have the opportunity to talk about all the knowledge I have gained as a entrepreneur. A special thanks to Njabulo Mbutho for writing the article and giving me this great opportunity. You can read the interview here https://onlinecreatives.wordpress.com/2015/03/13/founder-of-webgraphic-design-company-design-elite-previsha-parbhoo/

Q: How to create effective Branding for your Business

Every company needs a brand, its a way to identify your company, set you aside from your competitors. Know your business A successful brand knows exactly how they would like to be perceived in the world. In order to create a great brand a clear idea of the companies vision is required. Knowing the objectives and audience that you are selling the brand to are the key factors that help create an identifiable brand. Research Research plays a key role in identifying your market and what to create. Research your competitors, other brands and also research different design styles. This gives you a better understanding of the design process and what you might require. Use this phase as an opportunity to gather information of what you like. Designing a logo to represent your brand. A logo represents your business. Create a concept design that best represents the companies objectives. Choosing colors and design will help build your brand. Simple design works best. Never complicate any design, your brand should be easy to the eye, with colors that work well together. Create a byline that best suits your business. Then get ready for your brand to work for you. Marketing Once you have your logo done, its time to get your brand out there. Marketing your services, via google, or local newspapers, bulletin boards online etc will help create and get your brand seen. Best way to get your brand out there would probably be blogging. Remember to include your logo on letterheads, business cards, email signatures or anything that is company related. Hope this helps, creating a brand is not a hard process, it’s about getting your brand to be seen and recognised and associated with you, now thats the hard part. Market, Market, Market. But remember to always provide a good service or product.

Q: 3 Ways to create a minimal, clean, Simply layout.

Simple design is not a negative term. Actually anyone that can convey a message in the minimal way has got a good design. Design is a strong way to communicate. To be effective in this you would need to take into consideration usability, information and design and try to find the right balance between them. In the end a designer would be able to create a simple clean layout. White space To much white space makes the website look unfinished. To little makes it look untidy, overcrowded with information. Use white space to your full advantage. White space increases legibility and can also help draw the viewers eye to a specific section. By using white space you can control the flow of the layout thus helping create an awesome design. Details Just a few details can make a website. You never have to complicate a layout with to much information or images. Find small details to make your website stand out. Take for example a heading can be a stand out feature or even Just a snippet with a different font. Just think of something that will be unique to the website that will help enhance your design. Colours Now I am not saying go all out and create a multi-coloured website. The whole idea of using a bold colour is to make text or information stand out. But this colour can be included in the design creating a nice balance with white space and giving the website the aesthetics it needs to draw the reader in. Conclusion In the end its up to a designer or the website owner to decide on what sort of design they want. Everyone has different opinions as to what is appealing to them. We as a designer can only guide them but the final decision is the client. Just remember that a simple design can create a beautiful website.